Conceived in 2015 / Reimagined in 2022

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Its all folk started as an archiving project in 2015 in Shillong in Northeast India. Over the years the project has evolved from an archiving project to a grass root design studio. Reinitiated in 2022 as a social enterprise we currently work in Arunachal Pradesh. 

 

We believe traditional craft practices and place based value systems rooted in rural societies have the answer to several pressing environmental and social issues.

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Approach: 

Our approach is to identify and bring under-utilized natural and community assets in fragile ecosystems to fuller participation as an effective tool to preserve, revitalize and reinvent culturally and ecologically significant local practices to advance rural livelihoods. We do this by bringing multi stakeholder - local, national and international together. 

 

Vision:

Our vision is to build place based economies by investing in territory specific - human, cultural and natural capital to create low carbon, artisanal alternatives linking traditional knowledge, and indigenous livelihoods with ecosystem stewardship. 

 

Mission: 

1. Create income opportunities for forest fringe communities by production and sale of natural

and handcrafted products that meet the market demands of fast fashion alternatives

2. Create a stewardship based model that rewards the forest communities for ecosystem services.

3. Empower consumers to participate and contribute in safeguarding the environment.

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Purpose: Our purpose is to build stewardship based community co-owned and managed local craft economies.